Privacy Policy

This Privacy Policy ("Privacy Policy") describes the practices of William Luxe New York ("William Luxe," "we," "Company," or "us") for collecting, storing, using, disclosing, and protecting information. This policy applies to information we collect when you visit or otherwise use our website at williamluxe.nyc, when you interact with us through email, contact forms, or other digital communications (collectively, the "Site").

This Privacy Policy does not apply to other websites to which we may link, or to other companies or persons who might be listed as third-party contacts or service providers on our Site, or to whom we may refer you if you contact us.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to the use of your information in accordance with this Privacy Policy. This policy may change from time to time (see Changes to Our Privacy Policy, below). Your continued use of our Site after we make changes is deemed to be acceptance of those changes.

This Privacy Policy describes the following aspects of our collection and processing of information:

1. Information We Collect · 2. How We Collect Your Information · 3. How We Use Your Information · 4. Children's Information · 5. Disclosure of Information to Third Parties · 6. Links to Third-Party Websites · 7. Your Choices Regarding Your Information · 8. Jurisdiction-Specific Terms · 9. Visitors From Outside the United States · 10. How We Protect Your Information · 11. Changes to Our Privacy Policy · 12. How to Contact Us

1. Information We Collect

Information Provided by You. We collect information directly provided by you, which may be obtained from emails, web forms, contact form submissions, or other interactions, including but not limited to: contact information such as first name, last name, telephone number, and email address; personal identification information such as mailing address and geolocation; property preferences such as transaction intent (buy, sell, rent), preferred neighborhoods, budget range, property type preferences, and timeline; and account information if you create an account on our Site, such as email and password.

This includes information provided at the time of subscribing to our newsletters, submitting a property inquiry, requesting a market analysis or property valuation, connecting with a listing agent, or reporting a problem with our website. Should you voluntarily provide us with personally identifiable information, you consent to our use of it in accordance with this Privacy Policy.

General Browsing and Automatic Data Collection. As you navigate through and interact with our Site, we use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to our Site, including the content you view, the date and time that you viewed content, location data, referring URLs, search terms, and the resources you use to access our website; and information about your computer or mobile device and internet connection, including your IP address, operating system, browser type and version, device identifiers, screen resolution, and browsing information such as how you interact with the Site.

Even if you do not submit personal information through the website, we gather navigational information about where visitors go on the website and information about the technical performance of our website and services (i.e., time to connect to the website, time to download pages, etc.). This information allows us to see which areas of our website are most visited and helps us better understand the user experience. In this process of gathering information, we may collect personally identifiable and non-personally identifiable information (e.g., domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). This helps us improve our website and deliver a better and more personalized service, including by enabling us to: improve the quality of the website by recognizing and delivering more of the features, areas, and services our visitors prefer; estimate our audience size and usage patterns; and store information about your preferences, allowing us to customize our Site according to your individual interests.

We may also create and use this navigational information to compile statistics about how our visitors collectively interact with our website. We may maintain this information or associate it with personal information we collect in other ways or receive from third parties.

User Preferences. We may collect information related to your selected preferences in order to provide you with property recommendations that are personalized based on the preferences you have indicated. These preferences may include: transaction intent (buy, sell, rent), preferred locations, budget, property type and size preferences, and estimated timeline.

Website User Activity. We may collect information related to your activity on our Site to suggest suitable properties based on your behavior and interactions. Activities may include: viewing property detail pages, submitting inquiries on specific listings, interacting with neighborhood data or market analysis tools, sharing listings, or saving properties to collections.

Social Media. We may monitor social media platforms or review sites and collect information posted in comments or reviews. When you post information on social media pages owned or controlled by us, we may collect information about your activities on those pages, including whether you visited or commented on the page, or provided a rating or review.

2. How We Collect Your Information

We collect information in three primary ways:

You Give Us Information. We collect information from you when you submit it to us through our Site or other digital communications, including contact forms, email inquiries, newsletter subscriptions, and property valuation requests.

We Collect Information Automatically. We automatically collect certain types of information when you visit our Site, including your interactions with listings, pages viewed, and technical performance data, as described above.

We Collect Information from Other Sources. We may obtain information about you from outside sources. For example, we may obtain commercially available demographic information from third parties, or receive information from analytics providers and advertising networks.

We also use the following technologies to collect information:

"Do Not Track" Signals. Some web browsers have "Do Not Track" or similar features that allow you to tell each website you visit that you do not want your activities tracked. At present, our Site does not respond to "Do Not Track" signals. We will continue to collect information as described in this Privacy Policy even if your browser's "Do Not Track" feature is activated.

Use of Cookies. Cookies are bits of electronic information that may be transferred to your computer or mobile device to identify specific information about your use of the website, email, or other electronic media. Our Site uses cookies, which assign a unique identifier to your device. Cookies are typically stored on your computer's hard drive and are used to help track clicks as you navigate through pages within our Site. We may also use cookies to tell us whether you have previously visited the website. We may use cookies set by third parties with whom we have entered into agreements to obtain analytics information about the use of our Site. You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies. However, please be aware that the Site may require cookies to operate correctly, and disabling cookies may affect certain features.

Web Beacons and Pixel Tags. Pages of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Analytics Services. We may use third-party analytics services, such as Google Analytics, to collect and analyze information about how users interact with our Site. These services may use cookies and similar technologies to collect information about your use of the Site and report trends without identifying individual visitors. You can learn about Google's practices by visiting www.google.com/policies/privacy/partners/.

3. How We Use Your Information

We use the information we collect for the following purposes: to respond to your inquiries, property requests, and valuation requests; to provide and improve our real estate brokerage services; to communicate with you about properties, market updates, newsletters, and our services; to personalize your experience on our Site, including displaying property recommendations based on your preferences and browsing activity; to improve, maintain, and optimize our Site's functionality, content, and user experience; to analyze Site usage through aggregated, non-identifiable data and compile statistical reports; to detect, prevent, and address fraud, security issues, or technical problems; and to comply with applicable legal obligations, regulatory requirements, or lawful government requests.

4. Children's Information

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information promptly. If you believe we might have any information from or about a child under 18, please contact us at support@williamluxe.com.

5. Disclosure of Information to Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may disclose information we collect as follows:

Service Providers. We may share your information with third-party service providers who perform services on our behalf, such as website hosting, data analytics, email delivery, customer service, and marketing assistance. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements. We may disclose your information if required to do so by law, or in the good faith belief that such action is necessary to comply with a legal obligation, court order, or legal process; protect and defend the rights or property of William Luxe New York; act in urgent circumstances to protect the personal safety of users of the Site or the public; or protect against legal liability.

Business Transfers. In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.

With Your Consent. We may share your information with third parties when you have given us your consent to do so, such as when you request to be connected with a specific service provider, mortgage banker, or attorney.

Aggregated and De-Identified Information. We may share aggregated, non-personally identifiable information publicly and with third parties, such as advertisers, industry partners, or analytics providers. This information does not identify you individually.

SMS Consent. Mobile phone numbers and SMS opt-in consent collected by William Luxe New York are used only to send the text messages you agreed to receive. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes, and SMS consent is never shared with affiliates or third parties.

6. Links to Third-Party Websites

Our Site may contain links to third-party websites, applications, or services that are not owned or controlled by William Luxe New York. We are not responsible for the privacy practices or the content of third-party websites. We encourage you to read the privacy policy of every website you visit. Our inclusion of a link to a third-party site does not constitute an endorsement of that site or its privacy practices.

7. Your Choices Regarding Your Information

Access and Correction. You may request access to, correction of, or deletion of your personal information at any time by contacting us at support@williamluxe.com. We will respond to your request within a reasonable timeframe.

Opt-Out of Communications. If you no longer wish to receive marketing or promotional communications from us, you may opt out by following the unsubscribe instructions contained in each communication, or by contacting us directly at support@williamluxe.com. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative communications related to your account or inquiries.

Text Messages (SMS). If you give William Luxe New York your mobile number and agree to be texted — for example, to confirm a showing appointment, to propose an alternative time, or to receive an appointment reminder — we will text you only for those purposes. Message frequency varies by appointment. Message and data rates may apply. You may opt out at any time by replying STOP to any text message, and you may reply HELP for help or email support@williamluxe.com. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Your SMS consent is not shared with any third party or affiliate.

Cookie Preferences. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site may be inaccessible or not function properly.

8. Jurisdiction-Specific Terms

California Residents (CCPA/CPRA). If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights may include the right to know what personal information we collect, use, disclose, and sell; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; and the right to non-discrimination for exercising your privacy rights. We do not sell your personal information as defined by the CCPA. To exercise any of these rights, please contact us at support@williamluxe.com.

New York Residents. New York does not currently have a comprehensive consumer privacy statute equivalent to the CCPA. However, William Luxe New York is committed to protecting the privacy of all users and will comply with all applicable New York State and federal privacy requirements, including the New York SHIELD Act regarding data breach notification.

9. Visitors From Outside the United States

Our Site is operated in the United States. If you are located outside of the United States and choose to use our Site or provide information to us, you acknowledge and agree that your information will be transferred to, processed, and stored in the United States, which may not provide the same level of data protection as the laws in your country. By using our Site, you consent to such transfer, processing, and storage.

10. How We Protect Your Information

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. These measures include encryption of data in transit, secure server infrastructure, access controls limiting who can view personal information, and regular monitoring and testing of our security systems. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to take steps to protect your personal information as well, including using strong passwords and keeping your login credentials confidential.

11. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our Site with a new "Last Modified" date. We may also notify you by email if we have your contact information. Your continued use of the Site after any changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.

12. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

William Luxe New York
228 Park Ave South
New York, NY 10003
Email: support@williamluxe.com

We will endeavor to respond to all inquiries within a reasonable timeframe.